Be-Ro Home Recipes
Associated
Be-Ro/Thomas Bell & Son Ltd
Date1942-1954
Object NameBooklet
Mediumpaper
ClassificationsDomestic
DimensionsOverall: Height: 19.6 cm, Width: 9.5 cm
AcquisitionPresented in 1988.
LocationView by Appointment
Object numberABDMS016310
About MeThomas Bell founded a wholesale grocery firm near the Tyne quays and railway station in Newcastle in the 1880s. Among his top-selling brands were 'Bells Royal' baking powder and a self raising flour. Following the death of Edward VII, it became illegal to use the Royal name. As a result, Bell decided to take the first couple of letters from the each of the two words of the brand name and turn them into the more catchy sounding 'Be-Ro'.In the early 1920s, plain flour was the flour most commonly used. Self raising flour was considered a novelty - consumers bought plain flour direct from the miller and self raising flour was only sold into independent grocers. In a bid to make self raising flour more popular among the general public, the company staged a series of exhibitions in the early 1920s where freshly baked scones, pastries and cakes were sold for a shilling to visitors.
These were so popular that people demanded that they had copies of the recipes so that they could bake the dishes at home.
Image Not Available
for Dyson's Self-Raising Flour A Collection of Self-Help Recipes (Third Edition)
Robert Gordon Institute of Technology
c. 1933
School of Domestic Science, The Robert Gordon University
1913
School of Domestic Science, The Robert Gordon University
1913
1950 - 1970
